The 5 key elements of a solid UX research plan

A hand holding a smartphone displaying a maps app UI.
(Credit: henry perks)

A good research plan acts like your phone’s maps app.

It keeps you headed in the right direction at each turn. You can share the route with fellow travelers, and use it to explain why you won’t be taking an alternative path. But if you get off track, the…

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Lawton Pybus

Lawton Pybus

UXR Manager at UserZoom, Human Factors PhD. Opinions are my own.